Friction Free Capitalism

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"The Internet will help achieve "Friction Free Capitalism" by putting Buyer and Seller in direct contact and providing more information to both about each other."


Using the Internet to do what it does best, communicate information.

  • The Internet is a superior lead generation tool to motivate potential interested buyers to simply pick up the phone and inquire about your distressed assets for sale. Displaying your asset on the Internet allows for more detailed information to be available to all interested parties prior to direct contact, making the initial negotiations of a more serious nature.
  • Hoping the Internet alone will sell your assets is a certain prescription for disappointment. Remember, "hope is not a strategy". The Internet cannot supplant direct personal negotiations to liquidate distressed assets.
  • The Internet can significantly reduce the costs of selling your distressed assets. The costs of standard real estate commissions will in all likelihood, exceed the costs of a custom Internet website and asset display for pictures, appraisals, tax information, surveys, environmental reports and any other information that would guide an interested buyer. And you can use that extra money in standard newspapers and publications to reach far more interested buyers and drive them to your website.
  • The playing field is leveled when the Internet comes into play. It does not matter if you are a $500 billion major financial institution or a $10 million small bank, the Internet does not discriminate. The ability to use the Internet to display and market your assets is the same for all, the trick is getting your buyers to find and come see you.

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